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Mobile Phones in the United Arab Emirates: Market Trends, Brands, and Growth Opportunities

by Zam Zam Electronics 06 Jul 2023 8 Comments
Mobile Phones in the United Arab Emirates


The mobile phone industry in the United Arab Emirates (UAE) has witnessed significant growth and innovation in recent years. This article provides insights into the mobile phones market in the UAE, covering market trends, leading brands, distribution channels, and growth expectations. Additionally, it explores the impact of COVID-19 on the industry and highlights specific trends unique to the UAE market.

  1. Overview of the Mobile Phones Market in the UAE:The mobile phones market in the UAE has experienced steady growth, driven by factors such as increasing smartphone adoption, rising disposable income, and a tech-savvy consumer base. According to a report by Euromonitor International[1], the UAE market showcases certain notable trends:

1.1 Rising Average Unit Price of Smartphones:

Consumers in the UAE have shown a willingness to invest in high-end smartphones. The average unit price of smartphones has been steadily increasing, indicating a demand for premium features and advanced technology.

1.2 Dominance of Samsung and Apple:

Samsung and Apple continue to dominate the mobile phone market in the UAE. These brands have established a strong presence and enjoy a loyal customer base due to their innovative devices, cutting-edge features, and reliable performance.

1.3 Penetration of E-commerce:

E-commerce platforms have gained popularity in the UAE, providing consumers with convenient access to a wide range of mobile phone options. Online sales channels have witnessed significant growth, offering competitive prices, attractive deals, and hassle-free delivery.

1.4 Focus on 5G-Enabled Phones and Data Transparency:

The UAE has been at the forefront of 5G technology adoption. The market has witnessed an increasing emphasis on 5G-enabled phones, as consumers seek faster connectivity, enhanced multimedia experiences, and improved overall performance. Moreover, data transparency and privacy have become significant considerations for consumers, driving the demand for devices with robust security features.

  1. Market Size and Projections: According to Statista's market forecast[2], the revenue of the smartphones market in the UAE is projected to reach US$0.82 billion in 2023. However, the market is expected to experience a slight decline with an annual growth rate of -0.61% (CAGR 2023-2028). The volume of smartphones is estimated to be 2.46 million units by 2028, with a -1.3% growth rate in 2024. On average, each person in the UAE is expected to own 0.26 smartphones in 2023.

  2. Leading Brands in the UAE Mobile Phone Market: The UAE mobile phone market is dominated by several key players, including:

3.1 Apple:

Apple's iPhones continue to be highly popular among consumers in the UAE. The brand's reputation for quality, design, and user experience has contributed to its strong market presence.

3.2 Samsung:

Samsung offers a diverse range of smartphones catering to different price segments and consumer preferences. Its flagship Galaxy series, along with mid-range and budget-friendly options, has helped Samsung maintain its market leadership in the UAE.

3.3 Xiaomi:

Xiaomi has gained significant traction in the UAE market with its competitively priced smartphones. The brand's focus on value for money, coupled with its expanding product portfolio, has appealed to budget-conscious consumers.

3.4 Huawei:

Despite recent challenges, Huawei continues to be a notable player in the UAE mobile phone market. The brand's smartphones offer cutting-edge technology and advanced camera capabilities, attracting photography enthusiasts and tech enthusiasts alike.

  1. Distribution Channels: In the UAE, mobile phones are sold through various distribution channels, including:

4.1 Retail Stores:

Retail stores, both online and brick-and-mortar, play a crucial role in thedistribution of mobile phones. Popular electronics retailers and mobile phone carriers have dedicated outlets where consumers can explore different brands and models, receive expert advice, and make their purchases.

4.2 E-commerce Platforms:

The growth of e-commerce in the UAE has revolutionized the way mobile phones are bought and sold. Online platforms provide a wide selection of smartphones, competitive prices, and convenient delivery options, making them a preferred choice for many consumers.

4.3 Mobile Phone Carriers: Mobile phone carriers in the UAE often offer exclusive deals and packages in partnership with smartphone brands. Consumers can purchase phones through carrier stores or avail of subsidized prices through contract agreements.

  1. Impact of COVID-19: The COVID-19 pandemic has had a significant impact on the mobile phone industry in the UAE, as it has globally. The initial disruption caused by supply chain interruptions and store closures gradually transformed into a surge in demand for smartphones, as remote work, online learning, and digital connectivity became essential. The pandemic accelerated the adoption of e-commerce and highlighted the importance of reliable communication devices.

  2. Future Growth Expectations: Looking ahead, the UAE mobile phone market is expected to witness further advancements and growth opportunities. Factors contributing to future growth include:

6.1 Technological Advancements:

The continuous evolution of mobile phone technology, including improvements in processing power, camera capabilities, battery life, and connectivity, will drive consumer interest and demand for upgraded devices.

6.2 5G Adoption:

With the UAE's commitment to 5G infrastructure development, the adoption of 5G-enabled phones is expected to surge. The widespread availability of 5G networks will unlock new possibilities in terms of faster download speeds, seamless streaming, and enhanced user experiences.

6.3 Emerging Features and Trends:

Mobile phone manufacturers will continue to innovate and introduce new features and trends that resonate with consumer preferences. These may include foldable phones, augmented reality (AR), virtual reality (VR), artificial intelligence (AI) integration, and advancements in biometric security.


The mobile phone market in the United Arab Emirates is dynamic and evolving, driven by consumer demand for advanced technology, high-quality devices, and seamless connectivity. Leading brands such as Apple, Samsung, Xiaomi, and Huawei continue to dominate the market, offering a diverse range of smartphones to cater to different consumer segments. As the UAE embraces 5G technology, the market is expected to witness further growth and innovation, presenting opportunities for both consumers and industry players.

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